Future Business Leaders of America (FBLA) Marketing Practice Test

How do seasonal manufacturers typically adjust their operations?

1. By reducing labor cost

2. By expanding product variety

3. By operating only during peak seasons

4. By hiring full-time staff only

The correct answer is: By operating only during peak seasons

Seasonal manufacturers typically adjust their operations by operating only during peak seasons. This approach allows them to align their production schedules with demand fluctuations that are often associated with specific times of the year, such as holidays or particular seasons when certain products are more popular. By focusing their operations on these peak periods, they can maximize efficiency and reduce costs associated with surplus inventory and underutilized labor during off-peak times. Choosing to operate exclusively during peak seasons enables these manufacturers to streamline their processes, concentrate resources, and ultimately improve profitability. This strategy often involves scheduling production runs that are timed to meet anticipated demand, ensuring that they have products available when consumers are most likely to make purchases. As such, this method is particularly effective for industries where consumer interests are highly seasonal, such as holiday decorations, clothing lines, or certain food products.