Future Business Leaders of America (FBLA) Marketing Practice Test

In terms of marketing functions, what would a trucking company or storage center primarily be involved in?

1. Promotion

2. Product development

3. Distribution

4. Pricing

The correct answer is: Distribution

A trucking company or storage center is primarily involved in distribution because their main role is to facilitate the movement and storage of goods from one location to another. Distribution encompasses all the processes related to the physical delivery of products to consumers, which is the essence of what trucking companies and storage centers do. They ensure that products reach retailers or end-users efficiently, managing logistics and transportation concerns. While promotion, product development, and pricing are essential aspects of marketing, they do not align as closely with the core operations of a trucking or storage company. Promotion focuses on communicating with potential customers to build awareness or interest in products. Product development relates to creating new or improved products to meet customer needs, and pricing involves setting the right price points for products or services. However, the primary function of moving and storing products firmly categorizes trucking and storage services within the distribution sector of marketing.