Future Business Leaders of America (FBLA) Marketing Practice Test

Most major purchases made by consumers are classified as what type of goods?

1. Convenience goods

2. Shopping goods

3. Impulse goods

4. Luxury goods

The correct answer is: Shopping goods

The classification of most major purchases made by consumers as shopping goods is correct due to the nature of the purchasing process involved. Shopping goods are typically items that require careful consideration and comparison before a purchase is made. These are products such as electronics, clothing, and appliances where consumers often spend time researching options, comparing prices, and evaluating features and quality across different brands or models. Shopping goods are characterized by their higher price point and the involvement of more extensive decision-making compared to convenience goods, which are low-cost items purchased frequently with minimal thought. Impulse goods are items bought spontaneously, and luxury goods, while they can also be considered major purchases, often represent a more exclusive category where the target market specifically seeks high-end items rather than the broader market of shopping goods. In essence, the correct classification reflects how consumers engage with these products in terms of price, decision-making effort, and the significance of the purchase in their lives.