Future Business Leaders of America (FBLA) Marketing Practice Test

What does a limited-line store primarily offer?

1. A variety of merchandise categories

2. Products from one category of merchandise

3. Discount products from multiple suppliers

4. Exclusive brand-name products

The correct answer is: Products from one category of merchandise

A limited-line store primarily focuses on offering products from one specific category of merchandise. This business model allows these stores to concentrate their expertise and inventory on a narrower range of items, enabling them to provide specialized products and often a deeper selection within that category. By doing this, limited-line stores can cater more effectively to the specific needs and preferences of their target customers, offering them a more tailored shopping experience. For example, a store that specializes in athletic footwear will carry an extensive range of shoes and accessories solely related to sports, rather than carrying a mix of diverse product categories like clothing, electronics, or home goods. This focus on a single category helps engage customers who are looking for more specialized knowledge or product options.