Future Business Leaders of America (FBLA) Marketing Practice Test

What is a common method for collecting e-mail addresses of potential customers?

1. Developing a referral program

2. Hosting contests

3. Using addresses of consumers who have sent inquiries

4. Acquiring trade show lists

The correct answer is: Using addresses of consumers who have sent inquiries

Collecting email addresses of potential customers is crucial for building a robust marketing database, and one effective method is utilizing addresses from consumers who have sent inquiries. When someone reaches out to a business, they are often expressing an interest in the products or services offered, which indicates that they may be receptive to receiving further communications. This method not only helps build a list of interested potential customers but also establishes a level of trust and engagement at the outset. These consumers have actively made the first move by asking questions or seeking more information, making them more likely to appreciate and respond to marketing efforts. While other methods such as referral programs, hosting contests, and acquiring trade show lists can also be effective, they may not directly connect with an individual’s expressed interest. For instance, a referral program encourages sharing but relies on existing customers to engage friends. Contests can attract a broad audience but may not guarantee that participants are qualified leads. Acquiring trade show lists can yield numerous contacts, but those individuals may not have expressed prior interest in the specific offerings of a business. Thus, leveraging inquiries is a direct way to engage with potential customers already interested in the brand.