Future Business Leaders of America (FBLA) Marketing Practice Test

What is a major disadvantage of publicity?

1. High costs

2. Global reach

3. Lack of control over the content

4. Limited audience

The correct answer is: Lack of control over the content

A major disadvantage of publicity is the lack of control over the content. When an organization relies on publicity, it depends on media outlets to communicate its messages to the public. This can lead to misinterpretations or selective reporting of the organization's messages, as media representatives may not represent the information in the way the organization intends. The organization does not have authority over how information is framed, which can lead to negative portrayals or highlights of specific aspects that do not align with the organization's goals or narrative. Cost, global reach, and limited audience do not align with the intrinsic characteristics of publicity. Publicity is often perceived as a cost-effective way to reach a broad audience, and while it can effectively reach large groups globally, the lack of control over the messages being disseminated remains a significant challenge for organizations relying on this strategy.