Future Business Leaders of America (FBLA) Marketing Practice Test

Disable ads (and more) with a membership for a one time $4.99 payment

Explore the FBLA Marketing Test. Study with engaging questions, hints, and explanations to prepare for your exam!

Practice this question and more.

What is information developed from activities within your organization called?

External information
Market research
Internal information
Customer feedback

The correct answer is: Internal information

The correct answer is internal information. This term refers to the data and insights generated from the various operations, activities, and functions that take place within an organization. Internal information can include sales data, financial reports, employee performance metrics, production statistics, and any other data that originates from the company's internal processes. Understanding internal information is crucial for organizations as it helps in strategic planning, identifying areas of improvement, and aligning resources effectively. By leveraging this data, businesses can make informed decisions that can enhance efficiency and profitability. In contrast, external information pertains to data sourced from outside the organization, such as market trends or competitor analysis. Market research focuses specifically on gathering information about consumer preferences and behaviors, often involving surveys or studies. Customer feedback consists of insights provided directly by customers regarding their experiences with products or services, which is valuable but does not encompass the broader internal processes and data that internal information covers.