Future Business Leaders of America (FBLA) Marketing Practice Test

What is the approximate success rate for new products introduced in the market?

1. 30 percent

2. 50 percent

3. 70 percent

4. 90 percent

The correct answer is: 50 percent

The approximate success rate for new products introduced in the market is commonly cited as around 30 percent. This means that only about one-third of new products are considered successful enough to remain in the market long-term. A variety of factors contribute to this relatively low success rate, including inadequate market research, poor product design, failure to meet consumer needs, ineffective marketing strategies, and competition. In contrast, the other options suggest much higher success rates. A 50 percent success rate would imply that half of all new products succeed, which is significantly more optimistic than industry averages. Similarly, 70 percent and 90 percent suggest even higher levels of success that do not align with real-world observations of product launches. Market research indicates that new product development is challenging, and many factors must align for a product to succeed, making the lower figure a more realistic assessment of the likelihood of new product success.