Future Business Leaders of America (FBLA) Marketing Practice Test

What is the correct sequence of stages that businesses follow in developing their e-commerce presence?

1. Interaction, integration, information

2. Information, interaction, integration

3. Integration, information, interaction

4. Information, integration, interaction

The correct answer is: Information, interaction, integration

The correct sequence of stages that businesses follow in developing their e-commerce presence is information, interaction, and integration. Initially, businesses start with the information stage, where they create an online presence by providing relevant content about their products and services. This involves setting up a website, utilizing social media, and ensuring that potential customers can find important details about what the business offers. Following the information stage, the interaction stage comes into play. Here, businesses focus on engaging with their customers through various means such as live chats, social media interactions, and feedback mechanisms. This stage is crucial as it helps businesses build relationships with their audience, allowing for better customer service and engagement. Finally, the integration stage involves combining different systems and processes to create a seamless experience for customers. This could mean integrating online sales with supply chain logistics, customer relationship management (CRM) tools, and various payment methods. By doing so, businesses can enhance their operations and provide a cohesive experience for users, which is essential for successful e-commerce. Understanding this sequence highlights the importance of providing valuable information first, fostering interactions second, and finally integrating systems to support a comprehensive e-commerce platform. Each stage builds upon the previous one, creating a structured approach for businesses to enhance their online presence effectively.