Future Business Leaders of America (FBLA) Marketing Practice Test

What major shift in practices occurred in marketing during the early 20th century?

1. Focus on direct marketing

2. Expansion of customer delivery

3. Enhanced product innovation

4. Development of loyalty programs

The correct answer is: Expansion of customer delivery

The major shift in marketing practices during the early 20th century was characterized by the expansion of customer delivery. This period saw significant advancements in transportation and logistics, which made it possible for businesses to reach a broader market and deliver products to customers more efficiently. The development of infrastructure such as highways and railroads facilitated this expansion, allowing companies to not only produce goods but also distribute them on a much larger scale. This shift emphasized the importance of getting products to consumers in a timely manner, transforming how businesses interacted with their customers and enhancing overall customer experience. In contrast, while direct marketing and loyalty programs became more prominent later on, they did not represent the fundamental transformation that occurred in the early 20th century. Enhanced product innovation was also notable during this time but was closely tied to the broader focus on production and distribution rather than constituting a shift in marketing practice itself.