Future Business Leaders of America (FBLA) Marketing Practice Test

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What may be a goal of a not-for-profit organization delivering services?

  1. Maximizing profit

  2. Public service

  3. Advertising products

  4. Increasing sales

The correct answer is: Public service

A not-for-profit organization primarily aims to serve the public or a specific community rather than to generate profit. Such organizations focus on fulfilling a mission that benefits society, such as providing education, healthcare, or environmental services. The goal of public service reflects the core mission of not-for-profit entities, which is often about addressing social issues and improving the quality of life for individuals or communities rather than achieving financial gain. In contrast, maximizing profit is associated with for-profit businesses that prioritize financial outcomes. Advertising products and increasing sales also align with for-profit enterprises focused on generating revenue and expanding market share, which do not align with the fundamental objectives of not-for-profit organizations. Thus, public service is the central mission that drives not-for-profit entities in their operations.