Future Business Leaders of America (FBLA) Marketing Practice Test

What should a salesperson do if customers are dissatisfied with part of the marketing mix?

1. Change the product immediately

2. Inform the company

3. Discount the product

4. Increase advertising efforts

The correct answer is: Inform the company

When customers express dissatisfaction with part of the marketing mix, informing the company is the appropriate course of action. This step is essential because it allows the company to gather valuable feedback that can highlight specific issues within the marketing mix, such as product features, pricing, promotion strategies, or distribution methods. By communicating customer concerns, the salesperson provides the organization with critical insights that may lead to improvements or necessary adjustments in the product or service offerings. This can enhance customer satisfaction, foster loyalty, and ultimately drive sales. If the company is unaware of customer dissatisfaction, it cannot take steps to address or resolve the issues, potentially leading to lost business and a damaged reputation. Changing the product immediately may not be feasible or wise without a complete understanding of the issue. Discounting the product could devalue it and doesn't address the root cause of the dissatisfaction. Increasing advertising efforts may draw more attention but won’t resolve the existing dissatisfaction if the core issues are not addressed, which means informing the company is the most proactive and constructive approach.