Future Business Leaders of America (FBLA) Marketing Practice Test

What type of question forces a respondent to choose an existing answer?

1. Open-ended question

2. Closed-ended question

3. Leading question

4. Multiple-choice question

The correct answer is: Closed-ended question

A closed-ended question is designed to limit the respondent's answers to a set of predefined options. This type of question requires individuals to choose from specific answers, which can include yes/no responses, ratings, or selections from a list. The structure of closed-ended questions ensures that the data collected is quantifiable and easy to analyze because it provides a clear, concise framework for responses. In contrast, open-ended questions invite respondents to provide answers in their own words, allowing for a broader range of responses. Leading questions can steer respondents towards a particular answer by suggesting a preferred response, but they don’t inherently restrict the answer choice. Multiple-choice questions, while similar in function to closed-ended questions, typically present several choices, and respondents select one or more options. However, closed-ended questions encompass a more general category that includes both multiple choice and binary options, focusing solely on restricting answers to specific alternatives.