Future Business Leaders of America (FBLA) Marketing Practice Test

When a company has choices of marketing mixes, what is their main goal?

1. To meet all customer demands

2. To minimize costs

3. To emphasize its strengths

4. To limit competition

The correct answer is: To emphasize its strengths

The primary goal when a company has various choices of marketing mixes is to emphasize its strengths. By leveraging these strengths, a company can create a marketing mix that highlights what sets it apart from competitors, thus appealing to its target audience. This differentiation often leads to a stronger brand identity and can foster customer loyalty. In developing a marketing mix, companies can capitalize on their unique selling propositions—features or benefits that their products or services offer that are superior or distinct from those of competitors. This not only helps to attract new customers but also retains existing ones by reinforcing the brand's values and strengths. Meeting all customer demands, while a noble objective, is often impractical due to diverse customer needs and preferences. Focusing solely on minimizing costs might compromise quality or customer satisfaction. Similarly, limiting competition is generally not the goal of a marketing mix; instead, businesses often seek to coexist, compete, or even collaborate in the marketplace while promoting their own unique strengths.