Future Business Leaders of America (FBLA) Marketing Practice Test

Which category of goods includes staple, emergency, and impulse goods?

1. Durable goods

2. Convenience goods

3. Specialty goods

4. Luxury goods

The correct answer is: Convenience goods

The category of goods that encompasses staple, emergency, and impulse goods is convenience goods. Convenience goods are items that consumers purchase frequently, with minimal effort and decision-making. Staple goods are those that are routinely needed, such as bread and milk, which people typically buy regularly and on a repetitive basis. Emergency goods are products that are bought in response to urgent situations, such as batteries or first aid supplies, where immediate availability is necessary. Impulse goods are items that are purchased spontaneously, often without prior planning, such as candy or magazines positioned at the checkout counter. These types of goods are characterized by their low cost and the ease with which they can be acquired, reinforcing the concept that they are readily accessible to consumers. This contrasts with durable goods, which are long-lasting and require significant investment, specialty goods that are unique and often more expensive with limited availability, and luxury goods which are high-end products that signify status and exclusivity. Thus, convenience goods effectively serve the daily and immediate needs of consumers.