Future Business Leaders of America (FBLA) Marketing Practice Test

Which of the following typically indicates customer satisfaction?

1. Declining purchases

2. Positive responses to surveys

3. Higher prices

4. Customer complaints

The correct answer is: Positive responses to surveys

Positive responses to surveys are a clear indication of customer satisfaction because such feedback reflects the customers' feelings about their experiences with a product or service. Surveys often include questions that gauge their level of satisfaction, likelihood to recommend the service or product to others, and overall happiness with their purchase. When customers respond positively, it suggests they find value in what they received, which correlates strongly with satisfaction. In contrast, declining purchases signal a potential decrease in customer satisfaction or engagement, indicating customers may not be happy with their offerings. Higher prices can sometimes lead to dissatisfaction if customers feel the value does not match the cost, while customer complaints directly indicate customer dissatisfaction. Thus, positive survey responses stand out as the most reliable sign of customer satisfaction.